SAAZ, Dil ki awaaz | Case Study on Corporate Branding
Client: Saaz – A Musical Corporation Designer: Tayyab Irfan Baig , Maidah Ahmed Qureshi Scope: Logo Design, Stationery Design, Letterhead, Visiting Card, Envelopes Project Overview Saaz, a musical corporation aiming to connect with a diverse audience of music lovers, approached us to craft a brand identity that would reflect its essence. The objective was to develop a visual identity that resonated with the dynamic nature of music while maintaining simplicity and elegance. You can watch see the perfect visuals of it on behance as well here Saaz Project Behance ! Logo Design: The Core Element At the heart of the brand identity is the custom-designed logo. The typography of "Saaz" is the primary element, with an artistic interpretation of the "AA" resembling sound waves between the letters "S" and "Z." This design choice captures the essence of Saaz – a corporation that embodies the rhythm, flow, and vibrancy of sound and music. Typography The...